Items where Division is "Marketing" and Year is 2018

D

Dai, Yubo (2018) The Impact of Brand Familiarity on Self-Brand Connections, a Mediator between Narrative Ads and Consumers’ Brand Attitudes. Masters thesis, Concordia University.

F

Filteau, Stephanie (2018) The Effects of LOGO Design Elements on Consumers’ Immediate Emotional and Cognitive Reactions and Resulting Brand Attitudes and Perceptions. Masters thesis, Concordia University.

G

Goodyear, Laura (2018) When Not Having Enough Prompts Consumers to Show Off: Reminders of Resource Scarcity Prompt Narcissism. Masters thesis, Concordia University.

Grohmann, Bianca, Peña, Camilo and Joy, Annamma (2018) Wine quality and sensory assessments: do distinct local groups of wine experts differ? Journal of Wine Research, 29 (4). pp. 278-289. ISSN 0957-1264 (In Press)

Guèvremont, Amélie and Grohmann, Bianca (2018) Does brand authenticity alleviate the effect of brand scandals? Journal of Brand Management, 25 (4). pp. 322-336. ISSN 1350-231X (In Press)

H

Huang, Yueshan (2018) The effects of online word of mouth on consumers’ purchase intention: A cross-cultural study. Masters thesis, Concordia University.

L

Lehuidoux, Maxime (2018) Social Media and News Consumption Among Canadian Millennials. Masters thesis, Concordia University.

N

Nguyen, Thanh (2018) Barriers to become a fashion influencer. Masters thesis, Concordia University.

R

Rangthong, Siriluksamee (2018) The effects of product and brand designs on gender perceptions and consumer responses: a study of cross-gender line extensions. Masters thesis, Concordia University.

Raymond, Michael (2018) Brand Publics and Online Video Game Streaming. Masters thesis, Concordia University.

S

Shao, Muxin (2018) Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intention toward Global Brands Using Chinese Elements: The Moderating Role of Acculturation. Masters thesis, Concordia University.

Sun, Xiaguang (2018) The effect of brand spokesperson on consumers’ brand gender perceptions. Masters thesis, Concordia University.

X

Xu, Lu (2018) Accent Your Brand or Not? The Effects of Accents and Languages on Consumers in Chinese Advertising Context. Masters thesis, Concordia University.