Items where Division is "Marketing" and Year is 2018

Article

Grohmann, Bianca, Peña, Camilo and Joy, Annamma (2018) Wine quality and sensory assessments: do distinct local groups of wine experts differ? Journal of Wine Research, 29 (4). pp. 278-289. ISSN 0957-1264 (In Press)

Guèvremont, Amélie and Grohmann, Bianca (2018) Does brand authenticity alleviate the effect of brand scandals? Journal of Brand Management, 25 (4). pp. 322-336. ISSN 1350-231X (In Press)

Thesis

Dai, Yubo (2018) The Impact of Brand Familiarity on Self-Brand Connections, a Mediator between Narrative Ads and Consumers’ Brand Attitudes. Masters thesis, Concordia University.

Filteau, Stephanie (2018) The Effects of LOGO Design Elements on Consumers’ Immediate Emotional and Cognitive Reactions and Resulting Brand Attitudes and Perceptions. Masters thesis, Concordia University.

Goodyear, Laura (2018) When Not Having Enough Prompts Consumers to Show Off: Reminders of Resource Scarcity Prompt Narcissism. Masters thesis, Concordia University.

Huang, Yueshan (2018) The effects of online word of mouth on consumers’ purchase intention: A cross-cultural study. Masters thesis, Concordia University.

Lehuidoux, Maxime (2018) Social Media and News Consumption Among Canadian Millennials. Masters thesis, Concordia University.

Nguyen, Thanh (2018) Barriers to become a fashion influencer. Masters thesis, Concordia University.

Rangthong, Siriluksamee (2018) The effects of product and brand designs on gender perceptions and consumer responses: a study of cross-gender line extensions. Masters thesis, Concordia University.

Raymond, Michael (2018) Brand Publics and Online Video Game Streaming. Masters thesis, Concordia University.

Shao, Muxin (2018) Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intention toward Global Brands Using Chinese Elements: The Moderating Role of Acculturation. Masters thesis, Concordia University.

Sun, Xiaguang (2018) The effect of brand spokesperson on consumers’ brand gender perceptions. Masters thesis, Concordia University.

Xu, Lu (2018) Accent Your Brand or Not? The Effects of Accents and Languages on Consumers in Chinese Advertising Context. Masters thesis, Concordia University.