Items where Division is "Marketing" and Year is 2022

A

Aierken, Aixilawei (2022) Consumer Preferences for Attributes of Livestream Shopping: A Study of Generation Z. Masters thesis, Concordia University.

Akhavannasab, Sanam, Dantas, Danilo, Sénécal, Sylvain and Grohmann, Bianca (2022) Consumer Power: Scale Development and Validation in Consumer – Firm Relationship. European Journal of Marketing, 56 (5). pp. 1337-1371. ISSN 0309-0566

Assoé, Steve (2022) Exploring the Creation and Expansion of a Value Regime through the Nascent Technology of Non-Fungible Tokens. Masters thesis, Concordia University.

C

Cagnoli, Donna (2022) The Impact of Native Advertising, Culture and Trust on Advertising Credibility. Masters thesis, Concordia University.

D

Dang, Thi Linh Phuong (2022) Am I Really Responsible for Compensating Underpaid Food Delivery Workers? A Study on Consumer Responsibilization and Emotions. Masters thesis, Concordia University.

Dong, Weixiao (2022) Millennials Motivation to Online and Offline Charitable Support on Social Media Platform: Using Aggregated Levels of Self-Determination Theory. Masters thesis, Concordia University.

E

ElBarkouky, Nada (2022) The Blindspot of Growth: A Deeper Look into the Mindset and Capabilities Required to Sustain Startup Momentum. Masters thesis, Concordia University.

F

Fan, Xingyu (2022) Red Dragons and Blue Jeans: Branding Colors across Cultures. Masters thesis, Concordia University.

Fong, Kirsten Mei-Ling (2022) Consumer Resistance and Resignation in the Age of Coerced Digital Participation. Masters thesis, Concordia University.

H

Han, Ran (2022) Panic Buying and Consumer-Brand Relationships. Masters thesis, Concordia University.

S

Shirdastian, Hamid (2022) Three Essays on Big Data Analytics in Marketing. PhD thesis, Concordia University.

Sikder, Nasmoon Amin (2022) Identifying Perceived Deception in Online Consumer Reviews. Masters thesis, Concordia University.

T

Tezer, Ali, Bodur, Onur and Grohmann, Bianca (2022) When Goliaths win and Davids lose: The moderating role of perceived risk in brand biography effects. Psychology & Marketing, 39 (1). pp. 27-45. ISSN 0742-6046 (In Press)

Tourangeau, Jennifer (2022) The Impact of Gender Inclusivity in Video Games Subscriptions Ads. Masters thesis, Concordia University.