Items where Division is "Marketing" and Year is 2022

Article

Akhavannasab, Sanam, Dantas, Danilo, Sénécal, Sylvain and Grohmann, Bianca (2022) Consumer Power: Scale Development and Validation in Consumer – Firm Relationship. European Journal of Marketing, 56 (5). pp. 1337-1371. ISSN 0309-0566

Tezer, Ali, Bodur, Onur and Grohmann, Bianca (2022) When Goliaths win and Davids lose: The moderating role of perceived risk in brand biography effects. Psychology & Marketing, 39 (1). pp. 27-45. ISSN 0742-6046 (In Press)

Thesis

Aierken, Aixilawei (2022) Consumer Preferences for Attributes of Livestream Shopping: A Study of Generation Z. Masters thesis, Concordia University.

Assoé, Steve (2022) Exploring the Creation and Expansion of a Value Regime through the Nascent Technology of Non-Fungible Tokens. Masters thesis, Concordia University.

Cagnoli, Donna (2022) The Impact of Native Advertising, Culture and Trust on Advertising Credibility. Masters thesis, Concordia University.

Dang, Thi Linh Phuong (2022) Am I Really Responsible for Compensating Underpaid Food Delivery Workers? A Study on Consumer Responsibilization and Emotions. Masters thesis, Concordia University.

Dong, Weixiao (2022) Millennials Motivation to Online and Offline Charitable Support on Social Media Platform: Using Aggregated Levels of Self-Determination Theory. Masters thesis, Concordia University.

ElBarkouky, Nada (2022) The Blindspot of Growth: A Deeper Look into the Mindset and Capabilities Required to Sustain Startup Momentum. Masters thesis, Concordia University.

Fan, Xingyu (2022) Red Dragons and Blue Jeans: Branding Colors across Cultures. Masters thesis, Concordia University.

Fong, Kirsten Mei-Ling (2022) Consumer Resistance and Resignation in the Age of Coerced Digital Participation. Masters thesis, Concordia University.

Han, Ran (2022) Panic Buying and Consumer-Brand Relationships. Masters thesis, Concordia University.

Shirdastian, Hamid (2022) Three Essays on Big Data Analytics in Marketing. PhD thesis, Concordia University.

Sikder, Nasmoon Amin (2022) Identifying Perceived Deception in Online Consumer Reviews. Masters thesis, Concordia University.

Tourangeau, Jennifer (2022) The Impact of Gender Inclusivity in Video Games Subscriptions Ads. Masters thesis, Concordia University.