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The effects of Chinese immigrants' acculturation and changes in family environment on childrens' product influence in family purchase decisions

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The effects of Chinese immigrants' acculturation and changes in family environment on childrens' product influence in family purchase decisions

Chan, Fungyee Claudia (1998) The effects of Chinese immigrants' acculturation and changes in family environment on childrens' product influence in family purchase decisions. Masters thesis, Concordia University.

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Abstract

This study investigated the relationship among three major concepts, i.e., acculturation, family climate, and children's product influence. The acculturation construct was measured according to fathers', mothers' and children's responses. Family climate was measured by ten FES subscales. Four product areas were used to investigate children's product influence. Results indicated that mothers' acculturation level has the strongest impact on the family climate. The family environment has the most effect on children's purchase influence on purchase of expensive family products, while acculturation has no relationship with expensive children products. The mediating role of the family environment was weak. Only three FES subscales, i.e., moral religious emphasis, control, and independence appeared to be mediators of the acculturation and product relationship in the hypothesized direction. Results of the Family Incongruence Scores showed that the Chinese families are very traditional and acculturation does not strongly affect their level of family unity.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Chan, Fungyee Claudia
Pagination:viii, 156 leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Sc.Admin.)
Program:Faculty of Commerce and Administration
Date:1998
Thesis Supervisor(s):Laroche, Michel
ID Code:447
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 13:12
Last Modified:08 Dec 2010 10:14
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