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The effects of brand name and country name on consumer evaluation of fashion products

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The effects of brand name and country name on consumer evaluation of fashion products

Ades, Tracey (1995) The effects of brand name and country name on consumer evaluation of fashion products. Masters thesis, Concordia University.

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Abstract

"The luxury car market [has been] selected for analysis due to significant brand and country name awareness and data availability necessary for purposes of [this] study."--Cf. leaf iii.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Ades, Tracey
Pagination:viii, 137 leaves ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Sc.Admin.)
Program:Faculty of Commerce and Administration
Date:1995
Thesis Supervisor(s):Kim, C. K
ID Code:5042
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 15:48
Last Modified:08 Dec 2010 10:42
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