Breadcrumb

 
 

From mini to major : a history of Alliance Atlantis

Title:

From mini to major : a history of Alliance Atlantis

Ratcliffe, Aurora (2006) From mini to major : a history of Alliance Atlantis. Masters thesis, Concordia University.

[img]
Preview
PDF - Accepted Version
4Mb

Abstract

This thesis is a corporate case study of major Canadian broadcaster and distributor Alliance Atlantis, an examination of the company in the context of the Canadian film and television industry at the end of the twentieth century in order to shed light on what it is to be a mini-major studio and how a company such as Alliance Atlantis responds to changes in the industry in which it operates. In chapter one, I begin with a broad overview of the origins of the film and television production industry in Canada in order to provide context around the founding of Alliance and Atlantis. From there, I trace the growth of the two companies through several key events, up to just before they merged. Chapter two begins with a discussion of various media mergers that had taken place in North America in the 1990s and 2000s. The merger of Alliance and Atlantis and the response that that event garnered from the industry is then explored, as is the company's subsequent growth, particularly in the area of broadcasting. I begin chapter three with a discussion of the state of Canada's production industry in the early 2000s, and then move into Alliance Atlantis' announcement that it was exiting the business of production. The chapter ends with an assessment of how the decision to shut down the production side of its business has paid off for Alliance Atlantis. By the end of this thesis, it is clear that Alliance Atlantis has diverged dramatically from its production origins, and instead identifies itself first and foremost as a broadcaster.

Divisions:Concordia University > Faculty of Arts and Science > Communication Studies
Item Type:Thesis (Masters)
Authors:Ratcliffe, Aurora
Pagination:v, 120 leaves ; 29 cm.
Institution:Concordia University
Degree Name:M.A.
Program:Communication Studies
Date:2006
Thesis Supervisor(s):Allor, Martin
ID Code:9129
Deposited By:Concordia University Libraries
Deposited On:18 Aug 2011 14:45
Last Modified:18 Aug 2011 14:45
Related URLs:
All items in Spectrum are protected by copyright, with all rights reserved. The use of items is governed by Spectrum's terms of access.

Repository Staff Only: item control page

Document Downloads

More statistics for this item...

Concordia University - Footer