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Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians

Title:

Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians

Cleveland, Mark and Laroche, Michel and Hallab, Ranim (2012) Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians. Journal of Business Research . ISSN 01482963

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2011.12.018

Abstract

Understanding the differential impact of globalization on culture – the most profound shaper of consumption – is fundamentally important. This research examines the linkages of cultural globalization (acculturation to global consumer culture, AGCC), (Lebanese) ethnic identity (LEID), religiosity (REL), individual-level (Schwartz) and consumption-related values (materialism and consumer ethnocentrism, MAT/CET) and numerous consumption behaviors; contrasting coexisting religious groups. A negative AGCC-LEID relationship exists for Muslims, whereas for Christians the two cultural forces are independent. Common across groups, religiosity and CET positively associate with LEID, and MAT positively associates with AGCC. Other relationships are religious-specific. The AGCC-LEID relationship across different behaviors yields four distinctive acculturation patterns.

Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Article
Refereed:Yes
Authors:Cleveland, Mark and Laroche, Michel and Hallab, Ranim
Journal or Publication:Journal of Business Research
Date:January 2012
Keywords:Globalization, Culture, Religion, Values, Consumption
ID Code:974510
Deposited By:ANDREA MURRAY
Deposited On:01 Aug 2012 15:41
Last Modified:01 Aug 2012 15:41
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