Items where Author is "Richard, Marie-Odile"

Article

Laroche, Michel, Habibi, Mohammad Reza, Richard, Marie-Odile and Sankaranarayanan, Ramesh (2012) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28 (5). pp. 1755-1767. ISSN 07475632

Laroche, Michel and Richard, Marie-Odile (2011) Book review: Neuromarketing: Exploring the Brain of the Consumer, Leon Zurawicki. Journal of Retailing and Consumer Services, 18 (4). pp. 378-379. ISSN 09696989

Mazaheri, Ebrahim, Richard, Marie-Odile and Laroche, Michel (2011) Online consumer behavior: Comparing Canadian and Chinese website visitors. Journal of Business Research, 64 (9). pp. 958-965. ISSN 01482963

Laroche, Michel, Nepomuceno, Marcelo Vinhal and Richard, Marie-Odile (2010) How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? Journal of Consumer Marketing, 27 (3). pp. 197-210. ISSN 0736-3761

Laroche, Michel, Pons, Frank and Richard, Marie-Odile (2009) The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation. The Journal of Social Psychology, 149 (4). pp. 513-540. ISSN 0022-4545

Thesis

Richard, Marie-Odile (2003) Navigational characteristics effectiveness of pharmaceutical web sites on consumer behavior and pre-purchase intentions. Masters thesis, Concordia University.