Items where Author is "Richard, Marie-Odile"
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Laroche, Michel and Habibi, Mohammad Reza and Richard, Marie-Odile and Sankaranarayanan, Ramesh (2012) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28 (5). pp. 1755-1767. ISSN 07475632
Laroche, Michel and Richard, Marie-Odile (2011) Book review: Neuromarketing: Exploring the Brain of the Consumer, Leon Zurawicki. Journal of Retailing and Consumer Services, 18 (4). pp. 378-379. ISSN 09696989
Mazaheri, Ebrahim and Richard, Marie-Odile and Laroche, Michel (2011) Online consumer behavior: Comparing Canadian and Chinese website visitors. Journal of Business Research, 64 (9). pp. 958-965. ISSN 01482963
Laroche, Michel and Nepomuceno, Marcelo Vinhal and Richard, Marie-Odile (2010) How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? Journal of Consumer Marketing, 27 (3). pp. 197-210. ISSN 0736-3761
Laroche, Michel and Pons, Frank and Richard, Marie-Odile (2009) The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation. The Journal of Social Psychology, 149 (4). pp. 513-540. ISSN 0022-4545
Richard, Marie-Odile (2003) Navigational characteristics effectiveness of pharmaceutical web sites on consumer behavior and pre-purchase intentions. Masters thesis, Concordia University.