Items where Division is "Marketing" and Year is 2019

Akbar, Walid (2019) The Effect of Consumers’ Self-Congruence with Brand Endorsers on Consumer Responses. Masters thesis, Concordia University.

Arsel, Zeynep (2019) Fazendo Perguntas Com Um Foco Reflexivo: Um Guia Para o Planejamento e Condução de Entrevistas. Revista Interdisciplinar de Marketing, 8 (2). pp. 84-98.

Aurup, Golam Mohammad Moshiuddin (2019) Three Essays on the Effects of Bilingualism on the Response in the Two Languages. PhD thesis, Concordia University.

Darriet, Camille (2019) “Awww, That’s Such a Cute Lemon!” The Effect of Whimsical Cuteness on Willingness-to-Pay for Imperfect Produce. Masters thesis, Concordia University.

Gu, Hangyu (2019) The Moderating Role of Need for Cognition in Consumers’ Responses to Ads with Varied Claims. Masters thesis, Concordia University.

He, Lan (2019) Luxury or a brand: What Chinese Millennials have to say? Masters thesis, Concordia University.

Huang, Chunxiang (2019) Can Depletion Attenuate the Reverse Priming Effect of Slogans on Behaviour? Masters thesis, Concordia University.

Jarry, Francis G. (2019) The Interplay Between Scarcity Appeals and Hyperopia. Masters thesis, Concordia University.

Kruidenier, Stijn (2019) Temporary Institutions: The dynamism of beer regulations in Brazil before, during and after the 2014 World Cup. Masters thesis, Concordia University.

Le Bouthillier, Marie (2019) Hikers, What’s to Eat in Your Backpack? Extraordinary Eating in Extraordinary Experiences. Masters thesis, Concordia University.

Li, Bolin (2019) Forecasting the Impact of Product-Harm Events on Firm Value by Leveraging Negative Word of Mouth. Masters thesis, Concordia University.

Li, Yushan (2019) Very Rich Asians: How Does Acculturation Transform the Status Consumption of Wealthy Immigrants? Masters thesis, Concordia University.

Mayer-Heft, Nathaniel (2019) Language Choice and Marketing Communications. Masters thesis, Concordia University.

Shamayleh, Ghalia (2019) Engagement and Monetization on Instagram Pet Influencer Communities. Masters thesis, Concordia University.

Sharma, Arashdeep (2019) Emotive Appeals in Charitable Advertisements: Investigating Donors’ Behavior and Visual Attention. Masters thesis, Concordia University.

Sukhanova, Ksenia (2019) Social Media Adoption and Usage in Family Firms. Masters thesis, Concordia University.

Sun, Lida (2019) Factors influencing the relationship of materialism to purchase intentions of counterfeit luxury products: A cross-cultural examination. Masters thesis, Concordia University.

Tofighi, Maryam, Grohmann, Bianca and Bodur, H. Onur (2019) Ethical attribute and brand concept congruity enhances brand evaluations. European Journal of Marketing, 54 (1). pp. 79-108. ISSN 0309-0566 (In Press)

Wang, Lei (2019) The Influence of Prevention- versus Promotion-Focused Brand Slogans on Consumer Motivated Choices and Behaviors. Masters thesis, Concordia University.

Wu, Xiu (2019) Measuring the Perceived Boundary between Consumers and Brands. Masters thesis, Concordia University.

Ye, Lanqing (2019) The Effect of Brand Design Elements on Brand Age Perceptions and Brand Evaluations. Masters thesis, Concordia University.

Zhang, Jingning (2019) The Context and Effects of Financial Literacy in Canada. Masters thesis, Concordia University.

Zhou, Mi (2019) The role of animated images in the website evaluation and online purchase process. Masters thesis, Concordia University.

da Rocha Melo, Carolina (2019) Influencers and Brand Partnerships: A Co-Branding Story. Masters thesis, Concordia University.