Items where Division is "Marketing" and Year is 2020

Article

Joy, Annamma, Charters, Steven, Wang, Jeff Jianfeng and Grohmann, Bianca (2020) A multi-sensory and embodied understanding of wine consumption. Journal of Wine Research, 31 (4). pp. 247-264. ISSN 0957-1264 (In Press)

Nguyen, Thanh-Thao and Grohmann, Bianca (2020) The influence of passion/determination and external disadvantage on consumer responses to brand biographies. Journal of Brand Management, 27 (4). pp. 452-465. ISSN 1350-231X (In Press)

Tezer, Ali, Bodur, H. Onur and Grohmann, Bianca (2020) Communicating brand biographies effectively: the role of communication source. Journal of the Academy of Marketing Science, 48 (4). pp. 712-733. ISSN 0092-0703 (In Press)

Thesis

Aboelenien, Aya (2020) Two Essays on Morality and Consumption. PhD thesis, Concordia University.

Banerjee, Upasana (2020) Impact of Meal Context On Food Advertising Outcomes. Masters thesis, Concordia University.

Cui, Xinyu (2020) The real motivation behind Chinese people’s coffee consumption. Masters thesis, Concordia University.

Duval, Kimberly (2020) When and Why Prediction-Based Appeals Influence Consumer Behavior: The Role of Self-Construal. PhD thesis, Concordia University.

Fawcett, Dan (2020) Shedding the Stigma: How Brand Extensions Can Work to De-Stigmatize Corporate Brands. Masters thesis, Concordia University.

Gorman, Nicole (2020) Cultural bridging: an extension of cultural branding in the lingerie market by Savage X Fenty. Masters thesis, Concordia University.

Heydari, Ali (2020) Three Essays on the Role of Indulgence vs. Restraint in Consumer Behavior. PhD thesis, Concordia University.

Hu, Jingjun (2020) How Consumer Citizenship Behavior and Intrinsic Motivation Influences Consumer Brand Identification. Masters thesis, Concordia University.

Huard Nicholls, Brandon (2020) Brand Personality as a Mediator of Visual Complexity Effects on Consumer Responses to Packaging. Masters thesis, Concordia University.

Khan, Shanze (2020) The Effect of Ethical Attributes on Brand Personality and Brand Equity. Masters thesis, Concordia University.

Kliamenakis, Argiro (2020) The Role of the Moral Identity in Consumption. PhD thesis, Concordia University.

Li, Huan (2020) What's in a package? Effects of color-shape congruence on consumer response to beverage products. Masters thesis, Concordia University.

Liu, Bingjie (2020) Examining the Effect of Payment Transparency on Pain of Paying. Masters thesis, Concordia University.

Liu, Qingqing (2020) The Roles Metacognitive Experience Can Play in the Processing Models: The Effects on Indirect Comparative Ads Evaluation Considering Individual Differences. Masters thesis, Concordia University.

Luo, Tongdan (2020) How Loyal are you to Media Content Subscription? A Cross-cultural Comparison of North America and China. Masters thesis, Concordia University.

Quinn, Brendan (2020) Exploring Narrative Processing and Persuasion of Advertisements: Differences Across Communication Media. Masters thesis, Concordia University.

Rabey, Tyler (2020) Double Mental Discounting: Reward Points. Masters thesis, Concordia University.

Rao, Riya (2020) Social media usage in B2B firms. Masters thesis, Concordia University.

Shrivastava, Mithun (2020) The Impact of Rating Favorability on Purchase Intentions for Private Label Brands. Masters thesis, Concordia University.

Song, Ying (2020) What affects the new generation’s luxury purchase intention? The moderating role of culture and cosmopolitan. Masters thesis, Concordia University.

Sucapane, Daniella (2020) Plant-based or meat alternative? How the naming and packaging of plant-based meat alternatives influence consumers' product perceptions. Masters thesis, Concordia University.

Wang, Yuxin (2020) Creative mid-roll advertising or In-video overlay advertising? The effects of two emerging ad types in Chinese TV series. Masters thesis, Concordia University.

Wodnicki, Philippe (2020) Exploring the Link Between Ego Depletion and Exercise Intentions. Masters thesis, Concordia University.

Zhang, Chucen (2020) Exploring the Dark Side of Hunger Marketing and Brand Hate: Differences across Hofstede Cultural Dimensions. Masters thesis, Concordia University.

Zhang, Zhen (2020) Exploring the Impact of Visual Information on Ethnic Restaurants Purchase Intention in Food Ordering Apps and the Moderating Role of Reputation, Cosmopolitanism and Cultural Values. Masters thesis, Concordia University.