Items where Division is "Marketing" and Year is 2023

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Adamski, Perris (2023) Thank You for Donating! How Post-Donation Thank-You Notes Impact Charitable Giving. Masters thesis, Concordia University.

Armouch, Farah (2023) What drives the young generation to swap clothes? The moderating role of culture. Masters thesis, Concordia University.

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Guruswamy, Gautham (2023) Goal Progress and Break Quality: Investigating Moderating and Mediating Factors. Masters thesis, Concordia University.

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Han, Yaying (2023) Apology Components and Corporate Recovery: Understanding the Mechanisms Impacting Trust and Brand Equity. Masters thesis, Concordia University.

Honarmand, Farnaz (2023) Three Essays on Effective Social Media Marketing: Overcoming Challenges and Maximizing Opportunities in Today's Business Environment. PhD thesis, Concordia University.

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Jabado, Sarah-Yusra (2023) The Authenticity Factor: Understanding the Impact of User-Generated Content Sponsorship on Consumer Behaviour for Value-Expressive Products. Masters thesis, Concordia University.

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Kuhnreich, Chaim (2023) The Need for Affiliation: Why Income Inequality Leads to Luxury Consumption. PhD thesis, Concordia University.

Kyle, Dania (2023) The Marketing of Comic Books: The Power Behind Visual Narratives. Masters thesis, Concordia University.

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Lachieze-Rey, Arthur and Dolbec, Pierre-Yann (2023) What makes firms great at digital marketing? A qualitative analysis of firms’ digital marketing capabilities. Masters thesis, Concordia University.

Lemay, Kelly-Anne (2023) The Role of Influencer Marketing on Consumer-Based Brand Equity. Masters thesis, Concordia University.

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Marinoni, veronica (2023) Are certain types of causes more feared than others? Exploring the role of feared causes, the feared self, and fear appeals in charitable giving. Masters thesis, Concordia University.

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Sara, Shafiei (2023) How Has Booktok Affected the Publishing Industry and Helped Self-Published Writers? A Study on Parasocial Relationships and Social Media Affordances. Masters thesis, Concordia University.

Singh, Tanya (2023) Exploring Novel Antecedents and Consequences of Choice Deferral. PhD thesis, Concordia University.

Song, Xiaorou (2023) Brand Communities as Safe Spaces: How Can Consumers Interact around a Stigmatized Celebrity. Masters thesis, Concordia University.

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Zaidan, Christina (2023) Peak-nic Electronik: Following the Formation & Culmination of Social Atmospheres Through Temporally and Spatially Spread Group Consumption Settings. Masters thesis, Concordia University.