Items where Division is "Marketing" and Year is 2025

Entezami, Mahmoudreza, Basirat, Sepideh, Moghaddami, Behzad, Bazmandeh, Danial and Charkhian, Dorsa (2025) Examining the Importance of AI-Based Criteria in the Development of the Digital Economy: A Multi-Criteria Decision-Making Approach. Journal of Soft Computing and Decision Analytics, 3 (1). pp. 72-95. ISSN 3009-3481

Esfandiari, Alireza (2025) Paradoxical Value Co-Creation Through Destructive Behaviors: Trash Talking in Dota 2. Masters thesis, Concordia University.

Gilmore, Trevor (2025) Exploring The Effects of Collectability and Scarcity Cues on Collectible Products Consumption. Masters thesis, Concordia University.

Heuillard, Antoine (2025) Agency Co-Creation in Speedrunning: A New Form of Community Driven Value Creation Through Transgressive Behaviors. Masters thesis, Concordia University.

Mancini, Tristan (2025) Depletion, Pride and Identification: Psychological Pathways to Student Engagement in Canadian University Sport. Masters thesis, Concordia University.

Mehrmam, Melina (2025) Consumers’ perceptions of AI-based recommendations. Masters thesis, Concordia University.

Mohsenitakalloo, Elahe (2025) Follower Count or Expertise? Cracking the Influencer Code for Startups. Masters thesis, Concordia University.

Paquin, Arianne (2025) Crafting Authenticity: How Heritage Shop Owners Shape the Consumer Subject. Masters thesis, Concordia University.

Rayej, Hamzeh (2025) Two Essays on the Role of Reference Point on Consumer Choice Behavior. PhD thesis, Concordia University.

Rivera Matos, Alana (2025) Caught between hostile and hospitable: Navigating the challenging menopausal journey. Masters thesis, Concordia University.

Shi, Xinxin (2025) Investigating the Impact of Ads Posted on Social Media by Different Types of Influencers on Consumers’ Behavioral Intentions toward the Restaurant. Masters thesis, Concordia University.

Singla, Aayushi (2025) How different types of brand purpose ads effect consumer attitude towards the ads: The mediation effect of inspiration and downstream consequence on consumer behavior. Masters thesis, Concordia University.

Sun, Wenjing (2025) From Quick Clicks to Deep Deliberations: A Time-Phased Approach to Online Browsing and Purchase Amounts. Masters thesis, Concordia University.

Wimez, Jules (2025) Lost in Transition: Exploring the Effects of a Sports Team's Rebranding on its Supporters and their Relationship with the Club. Masters thesis, Concordia University.

Wu, Xiu (2025) The Effects of Self-Quantification on Consumer Well-Being. PhD thesis, Concordia University.