Items where Division is "Marketing" and Year is 2025

Article

Entezami, Mahmoudreza, Basirat, Sepideh, Moghaddami, Behzad, Bazmandeh, Danial and Charkhian, Dorsa (2025) Examining the Importance of AI-Based Criteria in the Development of the Digital Economy: A Multi-Criteria Decision-Making Approach. Journal of Soft Computing and Decision Analytics, 3 (1). pp. 72-95. ISSN 3009-3481

Thesis

Esfandiari, Alireza (2025) Paradoxical Value Co-Creation Through Destructive Behaviors: Trash Talking in Dota 2. Masters thesis, Concordia University.

Paquin, Arianne (2025) Crafting Authenticity: How Heritage Shop Owners Shape the Consumer Subject. Masters thesis, Concordia University.

Rayej, Hamzeh (2025) Two Essays on the Role of Reference Point on Consumer Choice Behavior. PhD thesis, Concordia University.

Sun, Wenjing (2025) From Quick Clicks to Deep Deliberations: A Time-Phased Approach to Online Browsing and Purchase Amounts. Masters thesis, Concordia University.

Wimez, Jules (2025) Lost in Transition: Exploring the Effects of a Sports Team's Rebranding on its Supporters and their Relationship with the Club. Masters thesis, Concordia University.