Items where Division is "Marketing" and Year is 2025

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Entezami, Mahmoudreza, Basirat, Sepideh, Moghaddami, Behzad, Bazmandeh, Danial and Charkhian, Dorsa (2025) Examining the Importance of AI-Based Criteria in the Development of the Digital Economy: A Multi-Criteria Decision-Making Approach. Journal of Soft Computing and Decision Analytics, 3 (1). pp. 72-95. ISSN 3009-3481

Esfandiari, Alireza (2025) Paradoxical Value Co-Creation Through Destructive Behaviors: Trash Talking in Dota 2. Masters thesis, Concordia University.

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Paquin, Arianne (2025) Crafting Authenticity: How Heritage Shop Owners Shape the Consumer Subject. Masters thesis, Concordia University.

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Rayej, Hamzeh (2025) Two Essays on the Role of Reference Point on Consumer Choice Behavior. PhD thesis, Concordia University.

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Sun, Wenjing (2025) From Quick Clicks to Deep Deliberations: A Time-Phased Approach to Online Browsing and Purchase Amounts. Masters thesis, Concordia University.

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Wimez, Jules (2025) Lost in Transition: Exploring the Effects of a Sports Team's Rebranding on its Supporters and their Relationship with the Club. Masters thesis, Concordia University.